Ask the right questions.
Thoughtful questioning results in a focused strategy. A passionate pursuit for designing human centered solutions lead to innovations that positively impact peoples lives, while achieving business and brand goals.
DEFINE
Strategy - Refine questions, focus and define business and brand goals through thoughtful planning. Clarify and break down real needs into foundational elements. Make the process of developing solutions personal.
DISCOVER
Research - Ask the right questions of business, market, and users. Look for what is not seen and listen for what is not said. The right questions lead to the best solutions.
DESIGN
Ideation - Always ask “what if?” Visualize the desired experience. Design with a passion to help find a solution, rather than a pursuit of innovation for its own sake. Connect with physical and emotional needs of people.
DEVELOP
Refinement - Reveal solutions through prototyping, testing, communicating and validating. Challenge everything, assume nothing. Allow time for the concept to become “alive” listen and feel what it wants to be.
DELIVER
Engineering/Execution - Purposefully execute the details of the solution. Every line, form, function and experience has a responsibility of improving lives. Observe and validate the finished experience.