Hello, my name is Brian Sundberg, I am a Strategist, User Experience Industrial Designer, Inventor, and Creative Team Leader. I am passionate about helping identify the needs of people and developing elegant solutions that truly make a difference in their lives.  What drives good UX and Industrial Design solutions are the people we are solving for.

Design is very personal, whether it is designing a brand strategy, website, consumer products, or furniture, I design with the perspective that I’m solving a need for a family member or friend. Through ethnographic research, role-playing, observation, ideation, and testing I am driven to understand the user's ergonomic, functional and emotional experiences. The process of design is also very personal and requires great people on a team. I love recruiting, training, and motivating designers, engineers, and marketers at all levels creating a positive mission-minded atmosphere.

 I invite you to explore this site and discover my process and some of the projects I have worked on that are a testament to teamwork.